About A Colour
Pantone 805 is a complex colour. Not yet quite peach and yet not quite red – it has a neon glow that is contemporary yet timeless.
Loved as much by design students as it is design agencies – it is used often in print due to its ability to jump from the page. The London Underground have used it on travel tickets; while design studio, Bureau Display, have used it to create a straightforward yet strong identity for a Zurich-based communications agency.
But how did neon come about?
Neon was discovered by Sir William Ramsay, a Scottish chemist, and Morris M. Travers, an English chemist, shortly after their discovery of the element krypton in 1898.
Like krypton, neon was discovered through the study of liquefied air – essentially Ramsay chilled a sample of the atmosphere until it became a liquid, and captured the gases as they boiled off. The gases that boiled off, in addition to nitrogen, and argon, were neon.
Although neon is the fourth most abundant element in the universe, only 0.0018% of the earth’s atmosphere is neon.
Neon is now used widely in lighting, textile printing and graphic design – in fact, you can check out Adobe’s masterclass on How to Incorporate Neon Colours into Business Design here.
The Hex colour is #ff7276 and the RGB is R255 G114 B118. For a fully comprehensive guide to colour matching for Pantone 805 and much more head here. Enjoy!
Pantone 805 used in brand identity by Bureau Display