As Paul Rand once said, “design is the silent ambassador of your brand.” The iconic designer knew that design and brand are inextricably linked: design makes strategy visible in the shape of a brand.
We too believe in the importance of branding as a strategic business tool. Our business brand consultancy informs brand strategy which is manifested through design. In our eyes, you can’t have one without the other.
Our diverse business experience - from journalism, marketing and broadcasting; to e-commerce and graphic design - mean we understand the importance of aligning business strategy with brand strategy.
We believe that the difference between a good business and a great business lies in how well you understand your customers. This helps you to define your business strategy, and is therefore a fundamental part of our process.
Strategy seeks to define your business. Brand is the representation of your strategy. Design links brands to consumers. Creativity is the tool we use to bring your strategy to life.
If you would like to talk to us about Business Consultancy, please get in touch.