A brand strategy is a plan your company has which tells it how to accurately represent itself, and how to communicate this properly.
To create this plan we put your brand functions, values and character down on paper. We then take what we've learnt about you, and your customers, to establish the benefits they get from your company - practically, socially and emotionally.
This allows us to formalise your brand character so that it connects and resonates with your customers and their needs, whilst staying true to your company. This process helps you to ensure that you have a framework to communicate all the benefits you can offer, in a way that connects with your audience.
The output from this stage is a comprehensive document that can also be used as a guide for all creative work, and the basis for wider company strategies, marketing campaigns or business plans.
Your brand strategy also acts as a framework for any future messaging and brand positioning, as it is also where we develop your over-arching brand idea, or "golden thread". This thread is a customer-focused idea that holds the brand experience together and translates every element of the strategy and subsequent design into a compelling narrative that gives your brand it's own unique voice and perspective.
By weaving this thread throughout the design, positioning and messaging moving forwards - your brand’s distinctiveness isn’t stripped out of its end products. Ultimately, it doesn't forget what it is.
If you would like to talk to us about Brand Strategy, please get in touch.