Journal

Ideas . 01.05.19

Expert Interview: Rui Abreu

The award-winning Portuguese type designer discusses his work and tells us what he really thinks about Helvetica.

Images . 16.04.19
Ideas . 16.04.19

How to Choose a Brand Name

Choosing a name for your company can be a difficult and agonising process - but it needn't be.

Ideas . 15.04.19

Why you should Move to Lisbon

Six months ago we decided to open a branch of Polleni in Lisbon. Here's why.

Ideas . 14.04.19

Headless CMS: the Future for Websites

Our brand strategist Rog How looks at why you should consider Headless CMS for your next website.

News . 05.04.19

Innovation Immersion Programme Talk

Rog How is part of Lisbon’s mission to strengthen its relationships with the world’s most innovative hubs.

Ideas . 27.03.19

Five Ways to Improve your Brand

Useful tips you can work on to help you refine and recalibrate the brand you currently already have. Save the rebrand for next week!

Ideas . 26.03.19

Art Direction: Playing with Paper

Art direction is an important part of our branding process and integral to a consistent visual identity and tone-of-voice. We raid our archives!

Ideas . 20.03.19

How do I Improve my Conversion Rates?

Build engagement and improve conversion rates by seeking to educate, entertain, engage or inspire people.

Ideas . 18.03.19

Risk: The Only Sensible Option

Some thoughts about risk inspired by a recent sell-out talk Rog How delivered at Glug, Bristol.

Images . 12.03.19
Ideas . 11.03.19

Expert Interview: Tim Solomon

The former Chairman of Ogilvy & Mather Portugal shares his thoughts on a strong ad campaign and why it is always good to ask yourself, "why not?"

Ideas . 27.01.19

How to Choose your Brand Colour

Colour is one of the most primitive, instinctive forms of communication we have. Make sure you harness this power in your brand.

News . 10.02.19

Our Agency Rebrand!

Ideas . 10.02.19

Expert Interview: Tom Locke

The founder and CTO offers advice on website development and what to look for in a CMS.

Ideas . 27.01.19

How to Rebrand

Wanting to rebrand is not a bad thing. Embrace change and get excited about the future!

News . 01.02.19

Our Lisbon Agency

Ideas . 27.01.19

The Use of Emojis in Brand Messaging

Emojis are images which can support a brand’s message and help to communicate with an audience on a different level.

Ideas . 13.01.19

About a Colour: Cadbury Purple

We look at the bizarre legal battles Cadbury have fought to keep the trademark for their iconic tint.

Ideas . 22.01.19

Rebranding: Your Company Makeover

A rebrand is a new lease of life, and thinking of a brand as a person can help visualise this process.

Ideas . 17.01.19

Expert Interview: Michele Ferron

Digital marketing expert, Michele Ferron, shares advice on how to generate better social engagement.

Images . 23.09.18
Ideas . 23.01.19

How Much does Branding Cost?

We believe agencies should be 100% transparent about costs. Here's what you should expect from a branding agency.

News . 20.01.19

The Best Tools for Remote Working

Ideas . 16.01.19

How do I Create a Marketing Persona?

Creating imaginary customers can help you build your brand. Here's how to do it.

News . 14.01.19

Our Second Home: Second Home Lisboa

Images . 02.09.18
Ideas . 12.01.19

How do I Choose a Branding Agency?

There are three things you should consider when looking for a creative agency partner: timeframe, budget and quality.

Ideas . 25.01.19

How to Post to Medium

A step-by-step guide on how to import your blog posts on to Medium - an online publishing platform.

Ideas . 10.01.19

About a Colour: Tiffany Blue

We look at the history of Tiffany & Co.'s iconic hue - Pantone 1837 - which bears the same number as the year the company was founded.

Ideas . 07.01.19

Expert Interview: Fernando Mendes

Fernando Mendes is a Portuguese designer and entrepreneur. He talks to us about coworking, startups and his first love.

Ideas . 06.01.19

What is a Marketing Persona?

Marketing personas are a great way of visualising your potential customers, which go on to inform and help us develop a brand strategy.

News . 04.11.18

Branding Mentor at Lisbon Challenge!

Ideas . 30.12.18

Using Research to Inform Brand Strategy & Design

Research is key to brand strategy - allowing you to represent your company’s true functions, values and character from solid data.

Ideas . 23.12.18

What is a Brand Concept?

A concept is an ‘abstract idea’, and a good one is the backbone of a strong brand.

Ideas . 23.12.18

Expert Interview: Nicolas Alpi

Nicolas Alpi is the CTO of CookiesHQ - a software company that creates apps for ambitious startups.

Ideas . 16.12.18

The Meaning of Colour

All colours have associations with emotions , so be mindful of them when creating your brand.

Ideas . 09.12.18

About a Colour: Pantone 805

We look at the history of neon, and the perennial attraction of this stand-out hue: Pantone 805.

Ideas . 02.12.18

How do I Create a Brand Identity?

It's important to remember that when you create a brand, you're creating a new entity.

Ideas . 25.11.18

Expert Interview: Phil Pearce

The analytics expert offers second-to-none advice on how businesses can get the best out of their SEO.

Ideas . 18.11.18

What is a Brand’s Tone of Voice?

How to use words to create a personality that engages with, and motivates, your audience.

News . 11.11.18

Our First Home: Pollen Place

Ideas . 04.11.18

How to Create a Brand for a Digital Company

Why branding is important for tech companies to feel personalised and speak directly to a target audience.

Ideas . 28.10.18

About a Colour : Yves Klein Blue

We take a look at Yves Klein, the artist behind the captivating International Klein Blue.

Ideas . 21.10.18

Expert Interview: Sara Toussimanesh

Sara Toussimanesh from 2C Digital Marketing shows how your business can spend less and grow more.

Ideas . 14.10.18

How to Create an effective Moodboard

Want to create an effective moodboard? Feed your eyes!

Ideas . 30.09.18

Using Illustration on Websites

How to harness the power of illustration to leverage the 'cool-factor' in your brand.

Ideas . 07.10.18

Creating Repeating Patterns in Illustrator

How to use the Adobe Illustrator CS Pattern Tool to make tiling patterns using images and vector shapes.

Ideas . 23.09.18

Building A Brand: Listening Heads

How we created the brand identity for a new social media and marketing agency.

Ideas . 16.09.18

Just Our Type: Dala Moa

Type is hugely expressive, so choosing the right one when creating a brand is important.

Ideas . 09.09.18

Building A Brand: Pollen Place

How we designed the brand identity, website and murals for our sister company.

Ideas . 02.09.18

Do I need Animation on my Website?

A few things you should consider before adding animation to your website.