Build engagement and improve conversion rates by seeking to educate, entertain, engage or inspire people.
Some thoughts about risk inspired by a recent sell-out talk Rog How delivered at Glug, Bristol.
The former Chairman of Ogilvy & Mather Portugal shares his thoughts on a strong ad campaign and why it is always good to ask yourself, "why not?"
Colour is one of the most primitive, instinctive forms of communication we have. Make sure you harness this power in your brand.
The founder and CTO offers advice on website development and what to look for in a CMS.
Wanting to rebrand is not a bad thing. Embrace change and get excited about the future!
Emojis are images which can support a brand’s message and help to communicate with an audience on a different level.
We look at the bizarre legal battles Cadbury have fought to keep the trademark for their iconic tint.
A rebrand is a new lease of life, and thinking of a brand as a person can help visualise this process.
Digital marketing expert, Michele Ferron, shares advice on how to generate better social engagement.
We believe agencies should be 100% transparent about costs. Here's what you should expect from a branding agency.
Creating imaginary customers can help you build your brand. Here's how to do it.
There are three things you should consider when looking for a creative agency partner: timeframe, budget and quality.
A step-by-step guide on how to import your blog posts on to Medium - an online publishing platform.
We look at the history of Tiffany & Co.'s iconic hue - Pantone 1837 - which bears the same number as the year the company was founded.
Fernando Mendes is a Portuguese designer and entrepreneur. He talks to us about coworking, startups and his first love...
Marketing personas are a great way of visualising your potential customers, which go on to inform and help us develop a brand strategy.
Research is key to brand strategy - allowing you to represent your company’s true functions, values and character from solid data.
A concept is an ‘abstract idea’, and a good one is the backbone of a strong brand.
Nicolas Alpi is the CTO of CookiesHQ - a software company that creates apps for ambitious startups.
All colours have associations with emotions , so be mindful of them when creating your brand.
We look at the history of neon, and the perennial attraction of this stand-out hue: Pantone 805.
It's important to remember that when you create a brand, you're creating a new entity.
The analytics expert offers second-to-none advice on how businesses can get the best out of their SEO.
How to use words to create a personality that engages with, and motivates, your audience.
Why branding is important for tech companies to feel personalised and speak directly to a target audience.
We take a look at Yves Klein, the artist behind the captivating International Klein Blue.
Sara Toussimanesh from 2C Digital Marketing shows how your business can spend less and grow more.
Want to create an effective moodboard? Feed your eyes!
How to harness the power of illustration to leverage the 'cool-factor' in your brand.
How to use the Adobe Illustrator CS Pattern Tool to make tiling patterns using images and vector shapes.
How we created the brand identity for a new social media and marketing agency.
Type is hugely expressive, so choosing the right one when creating a brand is important.
How we designed the brand identity, website and murals for our sister company.
A few things you should consider before adding animation to your website.