Ideas . 01.05.19Expert Interview: Rui AbreuThe award-winning Portuguese type designer discusses his work and tells us what he really thinks about Helvetica.Images . 16.04.19Ideas . 16.04.19How to Choose a Brand NameChoosing a name for your company can be a difficult and agonising process - but it needn't be.Ideas . 15.04.19Why you should Move to LisbonSix months ago we decided to open a branch of Polleni in Lisbon. Here's why.Ideas . 14.04.19Headless CMS: the Future for WebsitesOur brand strategist Rog How looks at why you should consider Headless CMS for your next website.News . 05.04.19Innovation Immersion Programme TalkRog How is part of Lisbon’s mission to strengthen its relationships with the world’s most innovative hubs.Ideas . 27.03.19Five Ways to Improve your BrandUseful tips you can work on to help you refine and recalibrate the brand you currently already have. Save the rebrand for next week!Ideas . 26.03.19Art Direction: Playing with PaperArt direction is an important part of our branding process and integral to a consistent visual identity and tone-of-voice. We raid our archives!Ideas . 20.03.19How do I Improve my Conversion Rates?Build engagement and improve conversion rates by seeking to educate, entertain, engage or inspire people.Ideas . 18.03.19Risk: The Only Sensible OptionSome thoughts about risk inspired by a recent sell-out talk Rog How delivered at Glug, Bristol.Images . 12.03.19Ideas . 11.03.19Expert Interview: Tim SolomonThe former Chairman of Ogilvy & Mather Portugal shares his thoughts on a strong ad campaign and why it is always good to ask yourself, "why not?"Ideas . 27.01.19How to Choose your Brand ColourColour is one of the most primitive, instinctive forms of communication we have. Make sure you harness this power in your brand.News . 10.02.19Our Agency Rebrand!Ideas . 10.02.19Expert Interview: Tom LockeThe founder and CTO offers advice on website development and what to look for in a CMS.Ideas . 27.01.19How to RebrandWanting to rebrand is not a bad thing. Embrace change and get excited about the future!News . 01.02.19Our Lisbon AgencyIdeas . 27.01.19The Use of Emojis in Brand MessagingEmojis are images which can support a brand’s message and help to communicate with an audience on a different level.Ideas . 13.01.19About a Colour: Cadbury PurpleWe look at the bizarre legal battles Cadbury have fought to keep the trademark for their iconic tint.Ideas . 22.01.19Rebranding: Your Company MakeoverA rebrand is a new lease of life, and thinking of a brand as a person can help visualise this process.Ideas . 17.01.19Expert Interview: Michele FerronDigital marketing expert, Michele Ferron, shares advice on how to generate better social engagement.Images . 23.09.18Ideas . 23.01.19How Much does Branding Cost?We believe agencies should be 100% transparent about costs. Here's what you should expect from a branding agency.News . 20.01.19The Best Tools for Remote WorkingIdeas . 16.01.19How do I Create a Marketing Persona?Creating imaginary customers can help you build your brand. Here's how to do it.News . 14.01.19Our Second Home: Second Home LisboaImages . 02.09.18Ideas . 12.01.19How do I Choose a Branding Agency?There are three things you should consider when looking for a creative agency partner: timeframe, budget and quality.Ideas . 25.01.19How to Post to MediumA step-by-step guide on how to import your blog posts on to Medium - an online publishing platform.Ideas . 10.01.19About a Colour: Tiffany BlueWe look at the history of Tiffany & Co.'s iconic hue - Pantone 1837 - which bears the same number as the year the company was founded.Ideas . 07.01.19Expert Interview: Fernando MendesFernando Mendes is a Portuguese designer and entrepreneur. He talks to us about coworking, startups and his first love.Ideas . 06.01.19What is a Marketing Persona?Marketing personas are a great way of visualising your potential customers, which go on to inform and help us develop a brand strategy.News . 04.11.18Branding Mentor at Lisbon Challenge!Ideas . 30.12.18Using Research to Inform Brand Strategy & DesignResearch is key to brand strategy - allowing you to represent your company’s true functions, values and character from solid data.Ideas . 23.12.18What is a Brand Concept?A concept is an ‘abstract idea’, and a good one is the backbone of a strong brand.Ideas . 23.12.18Expert Interview: Nicolas AlpiNicolas Alpi is the CTO of CookiesHQ - a software company that creates apps for ambitious startups.Ideas . 16.12.18The Meaning of ColourAll colours have associations with emotions , so be mindful of them when creating your brand.Ideas . 09.12.18About a Colour: Pantone 805We look at the history of neon, and the perennial attraction of this stand-out hue: Pantone 805.Ideas . 02.12.18How do I Create a Brand Identity?It's important to remember that when you create a brand, you're creating a new entity.Ideas . 25.11.18Expert Interview: Phil PearceThe analytics expert offers second-to-none advice on how businesses can get the best out of their SEO.Ideas . 18.11.18What is a Brand’s Tone of Voice?How to use words to create a personality that engages with, and motivates, your audience.News . 11.11.18Our First Home: Pollen PlaceIdeas . 04.11.18How to Create a Brand for a Digital CompanyWhy branding is important for tech companies to feel personalised and speak directly to a target audience.Ideas . 28.10.18About a Colour : Yves Klein BlueWe take a look at Yves Klein, the artist behind the captivating International Klein Blue.Ideas . 21.10.18Expert Interview: Sara ToussimaneshSara Toussimanesh from 2C Digital Marketing shows how your business can spend less and grow more.Ideas . 14.10.18How to Create an effective MoodboardWant to create an effective moodboard? Feed your eyes!Ideas . 30.09.18Using Illustration on WebsitesHow to harness the power of illustration to leverage the 'cool-factor' in your brand.Ideas . 07.10.18Creating Repeating Patterns in IllustratorHow to use the Adobe Illustrator CS Pattern Tool to make tiling patterns using images and vector shapes.Ideas . 23.09.18Building A Brand: Listening HeadsHow we created the brand identity for a new social media and marketing agency.Ideas . 16.09.18Just Our Type: Dala MoaType is hugely expressive, so choosing the right one when creating a brand is important.Ideas . 09.09.18Building A Brand: Pollen PlaceHow we designed the brand identity, website and murals for our sister company.Ideas . 02.09.18Do I need Animation on my Website?A few things you should consider before adding animation to your website.
Ideas . 01.05.19Expert Interview: Rui AbreuThe award-winning Portuguese type designer discusses his work and tells us what he really thinks about Helvetica.
Ideas . 16.04.19How to Choose a Brand NameChoosing a name for your company can be a difficult and agonising process - but it needn't be.
Ideas . 15.04.19Why you should Move to LisbonSix months ago we decided to open a branch of Polleni in Lisbon. Here's why.
Ideas . 14.04.19Headless CMS: the Future for WebsitesOur brand strategist Rog How looks at why you should consider Headless CMS for your next website.
News . 05.04.19Innovation Immersion Programme TalkRog How is part of Lisbon’s mission to strengthen its relationships with the world’s most innovative hubs.
Ideas . 27.03.19Five Ways to Improve your BrandUseful tips you can work on to help you refine and recalibrate the brand you currently already have. Save the rebrand for next week!
Ideas . 26.03.19Art Direction: Playing with PaperArt direction is an important part of our branding process and integral to a consistent visual identity and tone-of-voice. We raid our archives!
Ideas . 20.03.19How do I Improve my Conversion Rates?Build engagement and improve conversion rates by seeking to educate, entertain, engage or inspire people.
Ideas . 18.03.19Risk: The Only Sensible OptionSome thoughts about risk inspired by a recent sell-out talk Rog How delivered at Glug, Bristol.
Ideas . 11.03.19Expert Interview: Tim SolomonThe former Chairman of Ogilvy & Mather Portugal shares his thoughts on a strong ad campaign and why it is always good to ask yourself, "why not?"
Ideas . 27.01.19How to Choose your Brand ColourColour is one of the most primitive, instinctive forms of communication we have. Make sure you harness this power in your brand.
Ideas . 10.02.19Expert Interview: Tom LockeThe founder and CTO offers advice on website development and what to look for in a CMS.
Ideas . 27.01.19How to RebrandWanting to rebrand is not a bad thing. Embrace change and get excited about the future!
Ideas . 27.01.19The Use of Emojis in Brand MessagingEmojis are images which can support a brand’s message and help to communicate with an audience on a different level.
Ideas . 13.01.19About a Colour: Cadbury PurpleWe look at the bizarre legal battles Cadbury have fought to keep the trademark for their iconic tint.
Ideas . 22.01.19Rebranding: Your Company MakeoverA rebrand is a new lease of life, and thinking of a brand as a person can help visualise this process.
Ideas . 17.01.19Expert Interview: Michele FerronDigital marketing expert, Michele Ferron, shares advice on how to generate better social engagement.
Ideas . 23.01.19How Much does Branding Cost?We believe agencies should be 100% transparent about costs. Here's what you should expect from a branding agency.
Ideas . 16.01.19How do I Create a Marketing Persona?Creating imaginary customers can help you build your brand. Here's how to do it.
Ideas . 12.01.19How do I Choose a Branding Agency?There are three things you should consider when looking for a creative agency partner: timeframe, budget and quality.
Ideas . 25.01.19How to Post to MediumA step-by-step guide on how to import your blog posts on to Medium - an online publishing platform.
Ideas . 10.01.19About a Colour: Tiffany BlueWe look at the history of Tiffany & Co.'s iconic hue - Pantone 1837 - which bears the same number as the year the company was founded.
Ideas . 07.01.19Expert Interview: Fernando MendesFernando Mendes is a Portuguese designer and entrepreneur. He talks to us about coworking, startups and his first love.
Ideas . 06.01.19What is a Marketing Persona?Marketing personas are a great way of visualising your potential customers, which go on to inform and help us develop a brand strategy.
Ideas . 30.12.18Using Research to Inform Brand Strategy & DesignResearch is key to brand strategy - allowing you to represent your company’s true functions, values and character from solid data.
Ideas . 23.12.18What is a Brand Concept?A concept is an ‘abstract idea’, and a good one is the backbone of a strong brand.
Ideas . 23.12.18Expert Interview: Nicolas AlpiNicolas Alpi is the CTO of CookiesHQ - a software company that creates apps for ambitious startups.
Ideas . 16.12.18The Meaning of ColourAll colours have associations with emotions , so be mindful of them when creating your brand.
Ideas . 09.12.18About a Colour: Pantone 805We look at the history of neon, and the perennial attraction of this stand-out hue: Pantone 805.
Ideas . 02.12.18How do I Create a Brand Identity?It's important to remember that when you create a brand, you're creating a new entity.
Ideas . 25.11.18Expert Interview: Phil PearceThe analytics expert offers second-to-none advice on how businesses can get the best out of their SEO.
Ideas . 18.11.18What is a Brand’s Tone of Voice?How to use words to create a personality that engages with, and motivates, your audience.
Ideas . 04.11.18How to Create a Brand for a Digital CompanyWhy branding is important for tech companies to feel personalised and speak directly to a target audience.
Ideas . 28.10.18About a Colour : Yves Klein BlueWe take a look at Yves Klein, the artist behind the captivating International Klein Blue.
Ideas . 21.10.18Expert Interview: Sara ToussimaneshSara Toussimanesh from 2C Digital Marketing shows how your business can spend less and grow more.
Ideas . 14.10.18How to Create an effective MoodboardWant to create an effective moodboard? Feed your eyes!
Ideas . 30.09.18Using Illustration on WebsitesHow to harness the power of illustration to leverage the 'cool-factor' in your brand.
Ideas . 07.10.18Creating Repeating Patterns in IllustratorHow to use the Adobe Illustrator CS Pattern Tool to make tiling patterns using images and vector shapes.
Ideas . 23.09.18Building A Brand: Listening HeadsHow we created the brand identity for a new social media and marketing agency.
Ideas . 16.09.18Just Our Type: Dala MoaType is hugely expressive, so choosing the right one when creating a brand is important.
Ideas . 09.09.18Building A Brand: Pollen PlaceHow we designed the brand identity, website and murals for our sister company.
Ideas . 02.09.18Do I need Animation on my Website?A few things you should consider before adding animation to your website.
