What is Signage?

It's not always all about the digital. Signage in the outside world is also a very valuable marketing tool which shouldn't be overlooked.

By Cat HowPosted in Ideas

Signage can be defined as any kind of graphic display designed to convey information to an audience. At Polleni, as part of a comprehensive brand identity design, we can develop exterior or interior signage - it totally depends on the need of the client.

Signage tends to serve several common purposes - including to promote, identify, provide information, give directions or to raise safety awareness. At Polleni we design different sorts of signage, depending on what the needs of the client are.

  • Signs are often used for advertising and marketing by companies or organisations. Advertising hoardings, billboards and other signs are an effective - albeit expensive - solution for a company. Building or vehicle wraps are another great way of attracting attention to a company or product through signage.
  • Shop signage alongside creative window displays, can be used to entice customers inside a retail space.
  • Signage can be designed to help people recognise or identify a place or brand.
  • Directional signage and infographics can be used to help direct people around large or complex locations. This sort of signage can also be useful for large scale outdoor events such as festivals or places where there are multiple buildings or entrances.
  • Health and safety signage communicates information and warnings about hazards which are essential to safety. This sort of signage can be found in places such as workplaces, nurseries, schools and offices.

It's important to remember that signage can also be used simply to enhance the overall appearance of a space or its surroundings. So signage for purely aesthetic reasons is also a completely valid application.

Find out more about our design agency.

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