Kontext Design - Brand Identity & Website.
Kontext Design was a graphic design studio that created contemporary brand identities, websites and print design for a diverse range of clients. Their ethos was rooted in the belief that reducing design to its fundamentals and removing the superfluous, enables brands to communicate more effectively, with clarity and vigour.
We developed the Kontext brand identity and website to reflect their minimal, reductive style of design. Simple, geometric shapes were broken down to create a modular typeface; while a punchy red was used as the only brand colour.
Clean lines and carefully considered blocks of white space allowed the type to breathe, and were used to reflect their fundamental belief that a reductive approach to design allows clients to speak more clearly to their audiences.