RFR - Formula 3.5 Renault Racing Team Brand Identity, Website & Team Graphics
Taking cues from sports brands and iconography from the 1970s and 1980s -considered a golden period by many sports fans - our concept comprises a logo constructed by overlaying the letters ‘R’, ‘F’ and ‘R’. The concentric lines form a simple graphic ‘racetrack’ motif, which we applied to our proposed printed collateral design.
A bold palette using the title sponsor’s orange and black brand colours was used across the identity - which included a website as well as vehicle and kit graphics. The website design placed team news firmly up front, using strong and confident imagery to showcase the latest race reports, driver signings and of course… race wins!