Will Rochfort Art - Brand Identity & Website.
Will Rochfort is a narrative oil painter based on the south coast of England who approached us to refresh his portfolio website.
Will’s work has a warm, nostalgic quality and often shows his subjects in alternative situations or imagined stories. His familiar, poetic style is reflected in the modified W, which forms the brand’s marque.
The website design is a quietly spoken scheme, sitting back upon a clean typographic framework, allowing Will’s work to come to the fore. The same approach was applied to a proposed set of print collateral including; business cards, stationery, print mailers, purchase receipt and a portfolio booklet.