Building A Brand
Client: Pollen Place Coworking & Event Space
Our first project as a newly-formed design agency, was to design the brand identity, website, interior murals and artwork for our sister company – Pollen Place.
The coworking studios and event-space in Stokes Croft, Bristol, were undergoing a transformation. Morphing from a smaller coworking venture (called Work Differently), into a series of workspaces plus an event space – they needed a new name and brand which reflected their new direction.
After various brainstorming meetings, pollen emerged as a main concept. We loved the idea of the cross-pollination of ideas, information and work that happen between members of coworking spaces; as well as the transient ‘drifting’ of people in and out. It was also apt that Pollen Place co-founders Rog and Cat How keep a collection of beehives – and so pollen was already very close to their hearts.
We took inspiration from mid-century modern art, Wes Anderson, Studio McGill, Charles and Ray Eames, typography, tiles, Anna Kovecses and Richard Caldicott to name a few. A classic yet chunky typeface, packed with character (in this case Dala Moa) was re-worked to form the logoytpe. We paired it with Europa to pull back on the playfulness of the logo and bring in some solidity. Warmth and playfulness were brought in through a retro-inspired colour palette of grey, teal, mustard and dusty pinks.
Copper was alluded to in the logo through a combination of orange and pink tones – and was used as a reference to pollen. This followed through in the interiors of the studios themselves – which had copper vinyl wall murals, copper painted loos, copper piping and feature lighting in the kitchen as well as a copper-clad bar.
Bristol-based illustrator, Naomi Wilkinson, designed a modular illustration full of elements we could break down and use in image boxes across the website to add flavour and warmth. We also designed three murals that interconnected, and drifted across three loo panels in each of the three units. We made sure that each mural had every single brand colour in it, and every single brand graphic ‘pollen’ element too.