Website design is the aesthetic part of the website creation process. It’s where the brand identity, or brand system is applied to the website wireframe via a UI kit which we develop as an initial stage of the process.
A UI kit is a comprehensive resource set that allow us to plan a design’s structure properly and methodically. It is an index of useful components that can be applied to the website's design to maintain consistent branding throughout.
Website design adds brand character, mood and visuals to the layouts, and gives a clear impression of what the website will actually look like. This design process will add the logo, brand fonts and brand assets into the wireframe so that your website becomes part of your brand.
Photography, messaging and tone-of-voice are also important elements to consider as they all make-up the website and give the user the full impression of who your brand is and what it represents.
At Polleni, we see your website design as the embodiment of your brand and every element of that experience should be considered. We provide all our website design clients with a UI kit, as well as clickable prototypes, which we then convert into fast, robust websites using Headless CMS technology.
We design, develop and host websites - from small, single page sites, to brochure and portfolio sites to digital products and apps. We apply our design system to all facets of a website - from rollover styles to image crops - so that every aspect of your website can be considered as a representation of your brand in some way.
If you would like to talk to us about Website Design, please get in touch.