What are Brand Assets?

Brand assets are a toolbox of visual elements for use on print media such as brochures, reports or packaging; or digital media such as websites, apps or social media.

Brand assets are the backbone of a brand identity. They are the consistent signals, or signifiers, that make it easier for consumers to recognise and identify the brand, and associate with it. At Polleni we create two brand asset packs for our clients - one for print and one for digital use.

Brand assets are a set of unique elements of a brand that make it totally original. In any given asset pack are logos (including social icons and a favicon), a colour palette, brand fonts, line styles, textures and button styles. However these packs are flexible and the elements within them can change depending on the brand they are representing.

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