Brand workshops are stakeholder work sessions to establish consensus on company values and ethos. Pre-brand workshop, it's important to do a bit of homework.
We'll ask your company to do the following:
a) figure out who your stakeholders are
b) conduct one-to-one stakeholder interviews with them
These interviews are a great way of figuring out what’s working, what’s not working, and what your brand means to each stakeholder personally. These personal attachments will prove very important when you try to get everyone on board with the new brand later. The disconnects, or inconsistencies, between stakeholders' points-of-view are also where we can get stuck in and figure out a solution to the problem.
A brand workshop session might include all, or some of, the following:
• Company Intention Session
› Company Story
› Mission statement
› Vision Statement
› Brand values
• Customer Persona Session
› Creating Personas
› How to use it
• Customer Journey Mapping Exercise
› Identifying buyer stages
› Identifying goals
› Mapping touch-points
› Recommends for change
• Brand Grid & Customer Benefits Session
› Outlining the internal functions, values and character of the company, and how that might be influenced by customer research
• Brand Archetype Wheel Session
› What is a brand archetype
› How to create and define your character
Find out more about our branding agency.