Customer interviews are qualitative research with customers to establish perceived brand values and customer needs.
They are a straight-forward way of establishing the voice of your customer (VOC) so you can gain important insight you might not have been able to gather otherwise.
Customer interviews allow you to understand your customers' needs and the contexts in which they're using your product or service.
They are excellent as a direct insight into what your customer 'actually' thinks about your brand, as well as their experience of your company. This allows you to make, and take, better decisions about your company. It also allows you to solve any problems you hadn't seen that your customers might have been experiencing.
Our creative director Cat How - a former journalist - conducts all our interviews one-to-one with individual customers. They can be anything from half an hour to an hour long.