What are Customer Personas?

Customer personas - also called marketing personas or buyer personas - are a way of visualising and organising your potential customers.

A customer persona is a fictitious character who represents a customer group for your company. This persona buys your product or service in a similar way, or for the same reason. 

The customer should always be at the heart of your business and marketing personas are a way of visualising and organising your potential customers so that you can tailor your branding, product and marketing strategies to each customer group.

Need help with your brand?

Brand Review

Book in a free consultation with our brand strategist, Rog How

Book now

Contact Us

Have a question or need some more information?

Email us

Join Our Mailing List