What is Animation?

Animation is a hugely broad practice and has been around for many years. Fundamentally, animation is a method in which pictures are manipulated to appear as moving images.

Traditionally, animation involved images being drawn or painted by hand on transparent celluloid sheets. These were then photographed consecutively and made into a film. Now, most animations are made using Computer Generated Imagery (CGI). Stop-motion is also another animation technique for representing two and three-dimensional objects like puppets or clay figures.

At Polleni we commission animation from our international network of trusted motion designers and digital animators, whose skill-set best reflect your brand. Below is a glossary of some of the applications and file formats we work with.

MP4: is a file format created by the Moving Picture Experts Group (MPEG) as a multimedia container format designed to store audiovisual data.

MOV: is a multimedia container file format developed by Apple and compatible with both Macintosh and Windows platforms. It can contain multiple tracks that store different types of media data and is often used for saving movies and other video files.

GIF: is an image encoded in Graphics Interchange Format (GIF) which contains a number of images or frames in a single file and is described by its own graphic control extension. The frames are presented in a specific order in order to convey animation. An animated GIF can loop endlessly or stop after a few sequences.

Adobe After Effects: is a digital visual effects, motion graphics, and compositing application developed by Adobe Systems and used in the post-production process of film making and television production.It can be used for keying, tracking, compositing and animation.

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