Brand consultancy is expert advice where solutions, research, analysis and general marketing knowledge are used to help companies create a successful brand which will ultimately help them to sell more products.
Good knowledge of design, marketing, business and customer behaviour are key in knowing how to consult a company on their brand.
Branding consultants develop and help implement strategies for both new and existing products; and can influence all phases of marketing. This could range from design and distribution decisions, to advertising and PR or social media messaging.
Decisions influenced by branding consultants can be as broad as re-defining and re-aligning the company's mission and vision - to how to distribute a product, what medium is best for advertising and how to shape product messages for different demographics.
In our brand consultancy at Polleni, we begin by performing a brand audit. We do this by gathering data, performing market research and conducting customer interviews to identify target markets for our customers. This also allows us to assess consumer perceptions, competition, business trends, and product value.
We don't believe in "one-size-fits-all". We offer a bespoke service, designed to suit your particular needs.
In order to do this, we gather as much information as we can from you - and the challenges you face - to custom-make the best solution. Once we've listened, and understood, we build a proposal with options of how we can offer solutions that are cost-effective and add the most value. Our aim is to provide a good return-on-investment for any work we do for you. To do this, we believe we need to learn about you, your goals and your aspirations.
As consultants we can also perform internal audits and stakeholder management to ensure the needs and goals of your company's departments are aligned. This results from this research go on to inform the development of your overall brand strategy, which can affect logo and package design, pricing, placement, advertising campaigns, and customer service messaging.