What is Brand Photography?

Brand photography is the use of photography to establish and reinforce your brand across all your different platforms - from print to digital. This could include your website, social media feeds or print collateral like roller banners or external signage.

Brand photography is often overlooked in the design process in favour of logos, colour palettes and fonts. But it is an integral part of your visual identity.

At Polleni we carefully commission portrait and lifestyle photography from our network of professional photographers - and creatively art direct shots to align with your brand messaging and tone-of-voice. To us - photography is just as important to curate, and get right, as everything else.

The main purpose of brand photography is to convey specific details and emotions about your brand through photography. Content can include headshots of you and your team, to lifestyle images of your process, your space and other things that make your business unique.

Photo styling can also convey specific details about any physical products you may sell - which you can leverage for use on social media via social commerce.

Essentially, brand photography is a suite of professional images that represent your business visually, and fit with your brand identity through their use of colours, tone, lighting, props, sets and more.

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