What is Content Strategy?

Developing your content strategy helps us to work out how your company should write about itself, and what it should write about. We look at why you are creating content, who you are helping, and how you will help them in a way that no one else can.

First we establish your brand's tone-of-voice - which is the intentional, consistent expression of a brand through words. Your tone-of-voice transforms your brand from a flat visual into a three-dimensional personality that engages with, and motivates, your audience.

Then we develop your brand messaging - which is what you are trying to convey. These include Mission and Vision statements, as well as the development of key characteristics that resonate the most with your customers.

Once your tone-of-voice and messaging is established, we weave it into all copywriting and social media strategy. This could include anything from website and blog content; to the use of certain platforms; and even the choice of certain hashtags and emojis.

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