What is Digital Marketing?

Digital marketing is any form of marketing products or services that involves electronic devices, or digital technologies.

It's a broad term which covers advertising through online channels such as display advertising, websites, social media, email, and mobile apps.

Digital marketing helps businesses leverage digital channels - like search engines and email newsletters as well as their own websites - to connect with current and prospective customers.

In a nutshell digital marketing is all marketing efforts by a company on electronic devices or the internet.

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