Outdoor advertising is any advertising done outside which publicises a business's products and services. It is the opposite of digital marketing - which happens solely on an electronic device.
Outdoor advertising is also called "out-of-home" (OOH) advertising or "out-of-home media" or "outdoor media". It is essentially anything that reaches consumers while they are outside of their homes.
Outdoor advertising includes promotional content on things like billboards, bus benches, the interiors and exteriors of buses, taxis and business vehicles, and signage on the outside of a physical location.
It can be highly effective advertising that allows you to increase exposure of a company to local trade and passers-by. So the more thought you can put behind this marketing tool the better.
At Polleni, we worked with our sister company Pollen Place to create outdoor signage in copper vinyl for the front of their coworking studios. We chose copper so that the shimmer would attract attention, without being too brash. Other things we considered were how to render the company's name, logo, and phone number so that they were clearly visible to passing vehicles.