Oros Brand Strategy

Oros Education is a tutoring platform that connects exceptional tutors with the world’s most ambitious students. It was founded by ex-Oxford University graduate, Harry Moore, with the aim of providing Oxbridge and Ivy League trained tutors with a good source of income and flexible schedule that would fit around them.

Oros needed brand strategy, messaging and tone-of-voice development as well as a brand identity, brand system, UI kit, website design and headless CMS website build. Their brand idea - "elevating knowledge" - referenced the high standards the edtech platform has for its high achievers. At its core was the belief in the power of education to enable, connect and liberate - from a tutor's perspective as well as a student's.

The Oros moodboard we created as part of their brand strategy and identity design process. We were inspired by contemporary illustration, stationery, print and colour block paintings.

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