Working With Illustrators

Commissioning Naomi Wilkinson

Posted by Cat How, December 18, 2017

The use of illustration in web design has been a growing trend for the past few years. Websites such as AirBnB, Mailchimp and Facebook use illustration freely to convey approachability, personability and to reinforce brand identity. Illustration gives a website a more authentic and organic experience. Low-colour, hand-drawn looks that are specifically created for a single-site use are becoming increasingly more common and custom designs have taken on a unique, loose, and even childish feel.

With this resonating strongly with us – we wanted the website of our sister brand, Pollen Place, to have pops of illustration to break up the info-heavy content of pricing structures and booking details. It was important for us to commission a local, Bristol-based illustrator as the coworking studios draw a lot of their identity from locality, and from being ‘in Bristol‘.

Having worked with Naomi Wilkinson before (we used to print and sell her artwork online), we already liked her pared-back style and propensity for vintage, mid-century modern elements in her playful yet sophisticated designs. We commissioned her to create one central ‘hero’ image, using our brand colour palette with features we felt reflected the coworking spaces – plants and cacti, tea, notebooks, a laptop etc.

We wanted illustrated elements we could cut out easily from the main illustration and drop in image blocks which we would pepper across the site. We also wanted a relaxed, colourful vibe which we felt reflected the informal feeling in the studios. ‘Meditating lady’ also worked well for us on a slightly different level too, as Bristol City Yoga are based at the coworking studios and offer discounts to residents. It was a nice fit.