Listening Heads - Logo and Brand Identity.
Listening Heads is a social media and marketing agency that puts the audience first. At the heart of the Listening Heads ethos, is the belief that only by properly listening to the unique story of every client can you unlock the true potential of a brand.
We took this idea and used the highlight as a key conceptual graphic motif. We believed it visually represented the process of listening: as a client talks, notes and highlight mark-making are taken to better understand the brand.
The highlight connects a client with Listening Heads through the transference of understanding via listening, onto the physical medium of paper. We explored this idea further - developing hand-drawn marks to use over photography; creating patterns made from highlights; even designing bespoke textured paper speckles made from the highlight itself.
They all formed to create a strong and clean brand identity that is colourful and confident; digital yet tactile; professional yet approachable.